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Microsoft has expanded its Bing Partner Program to EMEA regions. The company will now seek partners to integrate Bing services across Europe, the Middle East and Africa. After the expansion, the service is now available on four major continents.

Bing Partner Program is now available in the United Kingdom and thirteen other European Markets. The program has been available in Brazil, Canada, the United States, Australia, Singapore, and India.

If you are unfamiliar with the program, it recognizes Microsoft Bing partners who have become trusted amongst clients and have deep knowledge of search advertising.

The Partner Program brings together Bing Ads with expert agencies and technology companies in advertising. Partners are able to bring their knowledge and products to clients and help them get the best results.

Potential partners must meet specific criteria to join the program. For example, companies must meet requirements based on Bing Ads accreditation, business volume, and training. Benefits of the program include special training and access to Bing technology and APIs.

Bing Partner Program

Microsoft also provides marketing support to member, and a badge to be used in their services to sow accreditation. The company describes the program as such:

“The new program also allows our top partners, who have proven their commitment to Bing and their clients over time, to distinguish themselves as Elite Partners. The Elite Partners have higher certification, volume and engagement requirements, and work closely with Bing to shape our roadmap.

These partners receive access to exclusive events, in-person trainings, dedicated account management, and deeper engagements with our engineering teams. They additionally get access to industry research, consumer trends, vertical insights, and co-marketing investment. Benefits may vary by geographical region to ensure we deliver the most locally-relevant experience to our partners.”

In January, Microsoft announced business services provider Concentrix is now part of the Bing Ads Partner Program.