HomeWinBuzzer NewsMicrosoft Announces New Surface Hub Subscription Model for Businesses

Microsoft Announces New Surface Hub Subscription Model for Businesses

Microsoft's Surface Hub subscription model will work similarly to the Surface as Service Program. It's made possible by collaboration with Maverick and aims to meet the growing demand for such models.


's Surface as a Service option has proved popular for businesses. The option lets organizations use Surface devices via a subscription model, alongside Office 365 and more.

At ISE 2017 yesterday, the Redmond giant announced a similar model for its Surface Hub. The device allows for a collaborative experience in workplaces via large, multi-touch screen. To date, over 2,000 customers use the tool.

The move is reminiscent of a recent shift by organizations to subscription models. Microsoft quotes statistics from IDC, where 73% of respondents stated a move to such methods in the next three years.

The subscription will include initial investment and configuration costs. It's made possible by a collaboration with Maverick, and will be available in the UK and other markets.

Surface Hub Value Added Distributors Program for Opportunity Resellers

Alongside the new model, Microsoft will launch its VAD-OR program for Surface Hub. The method will “let select Surface Hub distributors deliver the same quality services to Opportunity Resellers without the typical requirements for building a long-term transactional business.”

Maverick is the first partner in this regard. They will be joined by ALSO, one of Microsoft's first Surface as a Service Partners.

“Microsoft Surface Hub is a perfect solution for ALSO's strategy to foster its position as a value added solution provider,” said Philipp Grüter, European Partner Manager, ALSO. “Partners are offered numerous complementary services from ALSO like logistics, trainings, installations, network integration or financial services to fulfill their customer needs. This solution presents the perfect opportunity for our resellers to win big projects without jeopardizing their liquidity and be a full solution provider for their customers.”

Surface Hub Try & Buy

Microsoft will re-launch another program with this new wave of purchases. Starting February 15th, organizations can try Surface Hubs for 30 days before committing to more devices. The Surface Hub Try-and-Buy Program was prev

The company announced the program in December. It comes via a partnership with resellers across the US, UK, Europe, and Asia. A total of 25 suppliers are participating, and you can find the full list on the Windows blog.

Last Updated on April 9, 2020 12:13 pm CEST

Ryan Maskell
Ryan Maskellhttps://ryanmaskell.co.uk
Ryan has had a passion for gaming and technology since early childhood. Fusing the skills from his Creative Writing and Publishing degree with profound technical knowledge, he enjoys covering news about Microsoft. As an avid writer, he is also working on his debut novel.