Mobile gaming has changed the way in which consumers play. Indeed, it has opened the most the market to the most casual of gamers. Consoles have struggled to compete in the face of mobile devices offering handheld gaming on the move. However, the major console brands are pushing back in terms of trying to engage with customers. GamesBeat and iSpot.tv have collaborated to show how gaming brands are spending money on advertising. The big take away from the data is that the console giants are vastly outspending mobile developers. Through the month of December, gaming brands spent an estimated $85.8 million in total. Interestingly, this is a decrease from the $101.8 million spent in November. During the penultimate month of the year, gaming brands were pushing their advertising for Christmas, while Thanksgiving also fell that month. Heading the list as the company that spent the most on advertising is Microsoft. The Xbox brand spent 36.5 percent of the industry's entire advertising spend. That equated to $31.4 million spent over 14 TV spots which ran a total of 3,807 times during December.
