In a blog post today, Microsoft has named Concentrix as a trusted advisor to the Bing Network. The decision is part of the company’s Bing Partner Program. The company joins a number of important Microsoft partners who advise the company on growing customers in the search-based advertising service.
Microsoft and Concentrix released a joint press release to announce the collaboration. Becoming a Select Partner meant Concentrix needed to meet specific criteria set by Microsoft. For example, it had to grow its own client base and show exceptional skill and campaign management.
Further as a Bing Ads Select Partner, the company will continue to grow its expertise with marketing and technology. Microsoft points out that Bing Ads now has a near one-third market share in the United States. It is at 20% in the UK.
Bing Ads Partner Program
The Partner Program brings together Bing Ads with expert agencies and technology companies in advertising. Partners are able to bring their knowledge and products to clients and help them get the best results.
“Our analytics-based, insight driven marketing programs deliver the right message at the right time across the entire customer lifecycle,” says Anil Bhalla, Senior Vice President, Emerging Businesses at Concentrix. “Search advertising is a key part of this approach, and Bing enables us to reach a highly targeted customer segment. Bing adds to the marketing mix to optimize marketing spend, reduce customer acquisition costs, and deliver new revenue to our clients. We look forward to leveraging the additional support that Microsoft is providing through this program to help our mutual clients.”
Concentrix is a SYNNEX Corporation own company. It is a noted provider of business services at a global level. The focus of the company is improving business outcomes and “bringing a holistic approach to customer engagement and deploying capabilities and assets to enable improved revenue generation, customer experience and service optimization.”