HomeWinBuzzer NewsMicrosoft Surface Studio Sales Higher than Expected, Strong Demand for Q1 2017

Microsoft Surface Studio Sales Higher than Expected, Strong Demand for Q1 2017

Sources close to Taiwan-based supply chain makers report a surprisingly high demand for Microsoft´s All in One PC, given its price tag of US$ 2.999 for the cheapest model.

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Microsoft´s Surface Studio is enjoying a good start. At least this is what unconfirmed sales and order numbers suggest.

According to Taiwan-based hardware makers, Microsoft has ordered the production of 30.000 Surface Studio units for shipment due in Q1 2017.  This is due to much higher than expected sales for Q4 2016. Estimates for that quarter had been at just 15.000 units, but Microsoft seems to have sold nearly double that amount.

Microsoft´s Surface Studio comes with a hefty price tag of US$ 2,999, US$ 3,499 and US$ 4,199 for the three different versions currently available.

The most expensive option features a Quad-core 6th Gen Intel Core i7 CPU, 128GBSSD/2TB HDD, 32GB RAM and a NVIDIA GeForce GTX 980M GPU with 4GB GDDR5 memory.

microsoft-surface-studio-microsoft-storeThe Surface Studio is manufactured in Taiwan by Pegatron, which seems to be Microsoft´s premium partner for all its Surface products. Pegatron is specialized in electronics manufacturing for branded vendors for all kind of electronic devices, peripherals. The company produces mainly in China where more than 50% of its workforce is located.

SourceDigiTimes
Markus Kasanmascheff
Markus Kasanmascheff
Markus has been covering the tech industry for more than 15 years. He is holding a Master´s degree in International Economics and is the founder and managing editor of Winbuzzer.com.

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CelestialTerrestrial

30,000 units? That’s all? I would be embarrassed to post that kind of number.

josh0909

30,000 units for a $3,000 desktop is highly impressive. WTF are you smoking? That’s close to 100 million in revenue and that’s on the low end of what they could be making.

josh0909

30,000 units for a $3,000 desktop is highly impressive. What are you smoking? That’s close to 100 million in revenue and that’s on the low end of what they could be making.

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