Bing Ads provides a tool to manage campaigns offline, named Bing Ads Editor. Available on all major platforms, this editor allows users to make offline changes to campaigns and later sync them online.
A number of advertisers, the bulk of it agency-based accounts that manage multiple client accounts, have had problems using the Bing Ads Editor on iOS for the last couple of weeks. They were unable to view any accounts they were managing, thus preventing them from performing any action on them.
Microsoft has now resolved the problem. The Bing Ads' technical team has confirmed to OnMSFT that the issue is now fixed. Seeing as it was a server issue, no update is needed and users can continue using the app regularly.
Bing Ads is Microsoft's online service that provides pay per click advertising for Bing and Yahoo search engines. It is very much similar to Google Adwords as both services use the same methods of advertising.
Namely, the maximum amount an advertiser is willing to pay per click (PPC) on their ad and the advertisement's click-through rate (CTR) to determine how often an advertisement is shown are both essential parts of the two widespread services.
In addition, the service allows advertisers to specifically target their ads through different sets of demographics and increasing their bids whenever a certain demographic sees an ad.
Advertisers can also run their ads on the time of their choosing. As a result, the ad can run during certain times of the day or on specific days of the week.