At its Surface Studio and Windows 10 Creators Update event last month, Microsoft also dropped a new Surface Book. The updated hybrid boosts the power and potency of the device. To help sweeten the deal, Microsoft debuted an enticing trade-in program for MacBook's. Now, it seems there may be a similar program for older Surface Book users.
A screenshot found by ON MSFT shows a Microsoft support representative suggests the company will open a trade-in program. A user is discussing their Surface Book and the employee says a program should open in Microsoft Stores.
Of course, this is just a support worker and may be a contracted one. This means the news should be taken with a pinch of salt. However, we imagine Microsoft will want to create an easy path for existing Surface Book customers to upgrade to the new model.
There are certainly customers out there who will want to upgrade. Microsoft killed the idea of selling the Performance Base separately. Customers had hoped the Performance Base would provide a way to upgrade older Surface Books. Microsoft nixed that idea, which means those wanting to upgrade will have to just get the new product.
Considering the more powerful new model has arrived just a year after the original, which is a tough sell. In other words, customers may not want to incrementally update a laptop every year. Using a trade-in program may well provide enough incentive to attract upgraders.
New Surface Book
The updated Surface Book comes with 2x more graphics capability than any rival model currently available. This means the performance is doubled and trebled compared to the best MacBook Pro 13. As well as an updated processor, Microsoft put more batteries in the device for 16 hours of battery life. Microsoft says it is the best performing laptop on the market.