HomeWinBuzzer NewsMicrosoft’s #moviedate arrives as iMessage mini-app

Microsoft’s #moviedate arrives as iMessage mini-app

Microsoft has taken advantage of a new tool in iOS 10 to create #moviedate for Apple’s iMessage. The company says this app can help remove the stress of asking someone to the movies.


has launched its own app for 's iOS 10 platform. Cupertino has recently rolled out the iOS 10 software alongside the iPhone 7/iPhone 7 Plus. The new platform came with support for third parties to create apps based on Apple's iMessage software.

With this support, developers are now able to create mini-apps built from iMessage. Microsoft has taken advantage of this new ability with an app called #movie date. The new service is pretty basic and is definitely filed under “entertainment”.

#moviedate allows users to create sticker invites to send to contacts. These invites are, as the name suggests, for the movies. Microsoft says this removes the “stress” and “awkwardness” away from asking someone to the movies.

Ok, but we guess “no!” feels the same no matter how the question was asked. Either way, with #movie date you can now ask your crush to the movies without having to type any word. Below is Microsoft's explanation along with some of the features of the app:

Avoid the awkwardness and stress of asking someone out with the #moviedate iMessage extension. Create a fun sticker invite for a movie, and send it to the person you want to ask out. You're most certainly going to get their attention with the #moviedate stickers!

  1. Select a movie you want to watch
    2. Create the invite with fun stickers
    3. Send out your invite and wait for the recipient to respond.
    4. Respond to incoming invites with easy and funny reaction stickers.

Needless to say, this is aimed at the teen messaging crowd who flock to iMessage on a daily basis.

Windows 10 Mobile

Naturally, as iMessage is an Apple only app, you will not be seeing this on Android or Microsoft's Windows 10 Mobile. While this is a throwaway application, it shows another trend Microsoft has been embarking on that we don't like.

While the reasons for iOS exclusivity here are obvious, the company is still throwing its lot behind rival platforms. In other words, Microsoft continues to ignore Windows 10 Mobile. Its own platform was one we were promised would be supported despite the company scaling back hardware. However, there is no escaping the fact more apps come to iOS and Android than Windows.

Yes, we get why, but we don't understand why Windows is consistently left in the dark.

Luke Jones
Luke Jones
Luke has been writing about all things tech for more than five years. He is following Microsoft closely to bring you the latest news about Windows, Office, Azure, Skype, HoloLens and all the rest of their products.

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