HomeWinBuzzer NewsLatest Microsoft Surface Pro 4 Ad Takes on Apple’s MacBook Air

Latest Microsoft Surface Pro 4 Ad Takes on Apple’s MacBook Air

Microsoft is continuing its offensive against Apple by saying the Surface Pro 4 trumps the MacBook Air. The company says the detachable keyboard, touchscreen, and pen support all make the Surface Pro 4 the standout product.

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Microsoft is doubling down on its propaganda war against Apple. A few weeks ago the company sideswiped a claim that the iPad Pro is a true PC alternative. Microsoft says the Surface Pro 4 is a much better option. The company's latest ad goes a step further, saying the is better than the MacBook Air

The Surface Pro 4 vs. Apple iPad Pro comparison certainly swing in Microsoft's favor. The iPad Pro is a tablet with PC-like capabilities, while The Pro 4 is a full-on PC with tablet capabilities. We think it is fair to say the comparisons with Microsoft's flagship and Apple's MacBook Air are more even.

Microsoft believes it can convince users that the Surface Pro 4 is better. The company's new advertisement points out where Cupertino's laptop is not up to the grade. Firstly, the Surface has a detachable keyboard, something the MacBook Air lacks. Added to the list of Microsoft wins is the addition of a pen and a touchscreen.

https://www.youtube.com/watch?v=DUOttPF4UTo

To drive home the point, Microsoft has nice little rhyme:

‘This Mac doesn't have any of that, it's less useful, like a hat for your cat.”

Taking the Dr. Seuss influences to the next level, the company concludes: The MacBook is “slower, heavier, and a bit square,” whereas the Surface Pro 4 is “lighter than air.” As we mentioned before, Microsoft has been hit and miss when going after rivals in the past. This time though the company seems to be on fire and is now passing the ball back to Apple.

Which do you think is best?

Last Updated on April 9, 2020 12:00 pm CEST

Luke Jones
Luke Jones
Luke has been writing about Microsoft and the wider tech industry for over 10 years. With a degree in creative and professional writing, Luke looks for the interesting spin when covering AI, Windows, Xbox, and more.

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