Microsoft had been on a progressive march towards its advertising campaigns for the Edge browser. Touted as the most energy efficient browser.
While so far the company focused on product pages and blog posts on its site, the new approach targets any Windows 10 user with a portable device directly.
Windows phone supporter and developer Rudy Huyn was one of the first to spot the new approach and calls it anti Google Chrome popup.
Remember when I spoke about the anti-@googlechrome pop up? It's come back, here is a screenshot! #windows10 pic.twitter.com/FpOjL27srK
— Rudy Huyn (@RudyHuyn) July 18, 2016
Some users will probably agree that Microsoft Edge’s presented superiority is just a facade, at least when you think about other browser’s rich feature sets. But great energy efficiency indeed seems to be a valid argument for using Edge – at least when you are on the go.