While so far the company focused on product pages and blog posts on its site, the new approach targets any Windows 10 user with a portable device directly.
Windows phone supporter and developer Rudy Huyn was one of the first to spot the new approach and calls it anti Google Chrome popup.
— Rudy Huyn (@RudyHuyn) July 18, 2016
Some users will probably agree that Microsoft Edge’s presented superiority is just a facade, at least when you think about other browser’s rich feature sets. But great energy efficiency indeed seems to be a valid argument for using Edge – at least when you are on the go.