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Microsoft Dev Center Gets Improved Advertising Performance Reporting

Dev Center users will now see improved results from advertising reporting. Faster data loads and fresher reports enhance the experience, while an improved system speeds up data fixes.


The Windows App Team dropped a new update today for Dev Center. More specifically, the upgrade adds improved advertising performance reporting within the services. The while update is centered on making this aspect of Dev Center better, says in its blog post.

Among the new additions in this latest update is faster data loads into Dev Center. This means users can see reports quicker and reports also come through fresher. Microsoft has updated the system to find and fix data problems more efficiently. The company has also enhanced the data range options to help users analyze performance.

Here is the full changelog:

What's new?

  • Faster reporting– Better reporting performance in Dev Center.
  • Fresher reports – Data loads faster into Dev Center, so you should see your reports earlier.
  • Improved accuracy – New system implemented to detect and rapidly correct data discrepancies, so data is more accurate.
  • New reporting capabilities – New date range options, including custom date range and market wise ads performance data in download reports, so that you can better analyze performance data in Microsoft Excel.

What changes will you see?

  • View your improved ads performance reports by navigating to your Account Level Advertising Performance Report and your App Level Advertising Performance Report.
  • Load data into your Dev Center advertising performance reports much faster than before (now every four hours as long as upstream data feeds are available).
  • Use Custom date range filters, now available for your ads performance reports, to see ads performance data beyond the last 12 months.
  • See the current day's in-progress data in your reports.
  • Analyze your ad performance data across different markets. To do this, select “Download report” on the advertising performance report page and then open the CSV (comma-separated values) file in Microsoft Excel or a similar program.

The company says it is seeking feedback through the Windows Developer Feedback site. Although, the blog adds that pilot testers have been happy with the changes so far.

In May, Microsoft launched Windows Dev Center Tips blog series. The company said the series will help developers understand their publishing options when creating Universal Windows Platform apps.

Luke Jones
Luke Jones
Luke has been writing about all things tech for more than five years. He is following Microsoft closely to bring you the latest news about Windows, Office, Azure, Skype, HoloLens and all the rest of their products.

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