Microsoft is opening arms to all rivals and platforms. However, its relationship with Amazon remains relatively distant. That is unlikely to change soon, but Amazon has at least developed a new extension for Microsoft's Edge Browser.
More specifically, an Amazon Assistant extension has been released to the Edge Browser. The extension is in place to help users get improved purchases when buying from the company.
It is important to remember that for all Amazon's other projects (cloud service, hardware manufacturer, etc.) the company is a retailer at heart. Most things it does is to get consumers to buy goods from the online store.
— Microsoft Edge Dev (@MSEdgeDev) July 12, 2016
Amazon is one of the major companies who decided to pull the plug in its Windows Phone app. The online retailers prefers users to go through their browser on Windows 10. Adding an extension to Edge at least shows the company still has an interest in Microsoft's platform.
Amazon Assistant Extension
Of course, it would be foolish not to as Amazon still wants customers to spend money. Windows provides a vast network of potential customers, so engaging through Edge may help drive more sales.
Here is the complete feature list for the Edge Browser extension from Amazon.
- Deal of the Day: Never miss a deal. Assistant delivers the best deals every day.
- Product Comparison: Keep an eye out for product and price comparisons that can save time and money.
- Universal Wish List: Save products from any website with the Wish List tab.
- Shortcuts: Save time. Assistant gives you shortcuts to popular Amazon destinations right in your browser.
Microsoft introduced extensions for Edge earlier in the year. The feature adds more depth to the browser and brings it closer to rivals such as Chrome. Since the release of extensions to preview, developers have shown enough support to suggest the feature will be a success.