HomeWinBuzzer NewsAmazon Latest to Add Extension to Microsoft Edge Browser

Amazon Latest to Add Extension to Microsoft Edge Browser

After killing its Windows Phone app, Amazon is looking to drive Windows 10 customers through the web. An extension on the Edge Brower helps customers make the right purchasing choices.


is opening arms to all rivals and platforms. However, its relationship with Amazon remains relatively distant. That is unlikely to change soon, but Amazon has at least developed a new extension for Microsoft's Edge Browser.

More specifically, an Amazon Assistant extension has been released to the Edge Browser. The extension is in place to help users get improved purchases when buying from the company.

It is important to remember that for all Amazon's other projects (cloud service, hardware manufacturer, etc.) the company is a retailer at heart. Most things it does is to get consumers to buy goods from the online store.

Amazon is one of the major companies who decided to pull the plug in its Windows Phone app. The online retailers prefers users to go through their browser on . Adding an extension to Edge at least shows the company still has an interest in Microsoft's platform.

Amazon Assistant Extension

Of course, it would be foolish not to as Amazon still wants customers to spend money. Windows provides a vast network of potential customers, so engaging through Edge may help drive more sales.

Here is the complete feature list for the Edge Browser extension from Amazon.

  • Deal of the Day: Never miss a deal. Assistant delivers the best deals every day.
  • Product Comparison: Keep an eye out for product and price comparisons that can save time and money.
  • Universal Wish List: Save products from any website with the Wish List tab.
  • Shortcuts: Save time. Assistant gives you shortcuts to popular Amazon destinations right in your browser.

It is worth noting that all are previews. The full functionality will roll out with the Windows 10 Anniversary Update on August 2.

Microsoft introduced extensions for Edge earlier in the year. The feature adds more depth to the browser and brings it closer to rivals such as Chrome. Since the release of extensions to preview, developers have shown enough support to suggest the feature will be a success.

Luke Jones
Luke Jones
Luke has been writing about all things tech for more than five years. He is following Microsoft closely to bring you the latest news about Windows, Office, Azure, Skype, HoloLens and all the rest of their products.