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Microsoft and NASCAR Unveil New Race Management App for the Toyota save Mart 350

Microsoft, in partnership with NASCAR, has introduced a new race management app to deliver instant and accurate in-race message. The new technology will be deployed this weekend for the Toyota - Save Mart 350.


The new app, presented by Steve O'Donnell, NASCAR executive vice president, and 's Mike Downey, embeds six different data categories on a single platform.

It brings historical data, timing, scoring, pit road officiating, video replay and car positioning to make sure that in-race decisions can be made more quickly and accurately. It also works more quickly than the present system where data gets analyzed on multiple screens from multiple feeds before being transmitted.

During the presentation that lasted about 30 minutes, O'Donnell stressed on how NASCAR aims to bring innovative technologies to the fans and has equal focus on efficiency for race controls.

NASCAR has really put an emphasis, especially over the last 18 months, on technology and new technology and how we can bring things more quickly to the fans, really put them inside the driver's seat,” O'Donnell said. “But equally as important is how we can work together to be more efficient from a governing standpoint, especially when it comes to race control.

Next Version To Come Soon

The Microsoft Race Management app is built with and the Azure platform to get the look and feel, and practical usage right for the speedy sport. Though it is still on version 1.0, improvements from NASCAR and Microsoft are expected to be made after it takes opening at Sonoma.

This first phase is around consolidating operations and systems like this, collecting more information,” Downey said. “As we go forward, we want to help NASCAR better utilize that information that we are helping them collect. … So this is really the first of a multi-staged approach to use data to better inform how NASCAR both runs their races and how they tune their races to create an even better product for their fans.

Microsoft and NASCAR revealed a mobile inspection application in late 2014 that took that process from being paper-driven into the digital age. Now, the race management app is the latest step in an ongoing relationship between the sport and technology leader that has grown steadily in recent years.


Shubham Sharma
Shubham Sharmahttp://www.winbuzzer.com
Shubham has been a blogger, vlogger and scribbler for years now and has already reviewed a plethora of smart gadgets and games. When he is not busy covering news about Microsoft or plotting the next video, you might find him navigating rapids in rivers or shooting pictures.

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