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Microsoft has struck a deal with Forbidden Technologies Plc that will let the company sell its Forscene product through Microsoft’s Azure Marketplace.

Forscene is a cloud based video platform that allows the editing for cloud based remote workflows, and is used by numerous industries around the world.

Since agreeing a deal with Microsoft. Forbidden Technologies has seen its market value soar by more than 25 per cent, with the AIM-quoted business saying it expects to reap financial rewards for the deal in 2017.

Selling its product through the Azure Marketplace will give Forbidden Technologies access to thousands of cloud based enterprise consumers.

Azure support means Forscene can be deployed faster without on-premises hardware, offering consumers an even speedier service and the ability to create post-production editing from remote locations around the world.

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The company said that its customers had been requesting an Azure solution for Forscene, while numerous potential media consumers are on the Marketplace. Forbidden Technologies said the impact Azure could have on the company could be profound:

Jason Cowan, Business Development Director at Forbidden Technologies, said:

Our clients and prospects have been crying out for the ability to set up and run their own Azure – Forscene solution. It’s difficult to overstate the impact this new workflow could have on rapid turnaround productions. As professional media companies continue their shift away from high capital expenditure workflows to variable cost workflows, Forbidden’s partnership with Microsoft positions us perfectly to meet a variety of customer needs.

The new partnership with Microsoft means Forscene licenses for the video editing suite can be sold through the online Azure Marketplace. The cloud based store allows pre-configured software solutions to be purchased by consumers, a marketplace dedicated to offering cloud services on a global scale. Nicole Herskowitz, Senior Director Product Marketing at Microsoft Corp, highlighted Azure’s power to help businesses grow:

Performance is non-negotiable for our customers, and is critical to the success of their cloud-driven businesses. The addition of Forbidden Technologies to the Microsoft Azure Marketplace will help maximize application performance, and offer customers added choice and flexibility in how they build their cloud strategies over the next several years.

SOURCE: Forbidden