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Microsoft’s new analytics API will allow Windows Store application developers to easily access statistics for their apps, the company announced Tuesday.

Developers can access usage data, reviews, app and in-app purchases, overall app health and other information, filtered to a daily, weekly or monthly basis.

The analytics API can also retrieve information from specific date ranges without having to log into the Windows Dev Center:


“This new API provides quick access to reports without the time required to log into Dev Center, chose specific reports, and then download them.

This can be especially useful if you would like to provide quick app information to marketing or finance, or run advanced analysis of data using your own tools (Excel, Power BI, etc.).”

Windows 10 Store own

Microsoft lists the following uses for app developers:

  1. App Acquisitions: Aggregate acquisition data for an app by day, week, or month including type, age group, gender, market, OS version, and Store client.
  2. IAP Acquisitions: Aggregate acquisition data for all IAPs in an app or a specific IAP by day, week, or month including type, age group, gender, market, OS version, and Store client.
  3. Ratings: Ratings data for an app by day, week, or month including market, OS version, device type, and if the rating is new or revised.
  4. Reviews: Review data for an app including market, OS version, package version, device details, if the review is new or revised, the review title, text, and author, helpful/not helpful votes, and the date and text of any responses.
  5. App Health: App failure data for an app by day including name, hash, symbol, market, OS version, event type, device type, package name and version, hit count and machine count.

Faster, easier access to app data should streamline operations for numerous departments of app development companies, from marketing to programming to quality control.

Technical requirements: Azure AD and Dev Center accounts

Developers who want to use the new Windows Store App Analytics API will need a free  Azure Active Directory account which is associated with their Dev Center account. The Windows Store App Analytics API can be accessed using an Azure AD application. Microsoft provides the basic necessary steps in a brief tutorial.

Those developer who still don´t have an Azure AD account connected to with their Dev Center account, can find the required information on the Using Multi-user and roles blog or at MSDN documentation.

SOURCE: Microsoft