The popular social media management platform now integrates directly with Microsoft products, sharing data with Microsoft's Dynamics CRM, SharePoint and Yammer. New real-time conversations are aimed to enhance the sales process and customer service.
According to Hootsuite, the extensive integration will enable users to utilize social content across organizations for “social marketing, social selling, customer support, or internal collaboration.”
The Integration with Microsoft Dynamics CRM will allow enterprises to manage social interactions directly from the Hootsuite dashboard.
Via Hootsuite users can “identify and create leads, opportunities, or cases and input them directly into Microsoft Dynamics CRM Online. Companies can also add social data to the customer record within Microsoft Dynamics CRM to provide a more detailed overview of each customer.”
Sharepoint and Hootsuite can be used together to share social media content across teams, like for example to resolve customer requests.
Content found on individual social networks can be published directly to public and team SharePoint Sites. It is also possible to bring content from SharePoint Sites into the Hootsuite dashboard so that content can be viewed alongside social media data from Facebook, Twitter, LinkedIn, and other social networks.
The Yammer integration “makes it easy for your team to collaborate over customer interactions that happen on social”, Hootsuite explains in a blog post, adding that “if a customer tweets about a product release date and your team member is not sure how to respond, they can log into their Yammer account directly from Hootsuite and ask the product manager for clarification.”