According to Lisa Su, the CEO and President of Advanced Micro Devices, Microsoft's Windows 10 operating system is driving a lot of downloads, but it's not proving fruitful for the PC-chip making company.
Like we reported earlier, Windows 10 has not been able to revive a sluggish PC market. An earlier forecast from Gartners even predicts a decline in PC sales in 2015. The statement of AMD CEO Su now adds to negative sentiment about Windows 10.
“While we are not anticipating Windows 10 will drive a dramatic near-term PC refresh cycle, the continued adoption of Windows 10, which has already been installed on 110 million PCs to date, provides a great opportunity for AMD over the coming year.”
She further added, “In the fourth quarter and beyond, our priorities are clear, we must make more progress returning our computing and graphics business to a healthy trajectory.”
AMD on track for semi-custom chipsets
The company makes chipsets for different devices including desktops, laptops, and convertibles, and tablets. Its wide range of products includes processors, graphics, and combo chips offering a mix of computing and graphics in a single chip. In the third quarter of 2015, the company reported weaker-than-expected earnings.
Lisa Su also mentioned that the company is on the track to having its best for the sale of semi-custom chipsets in 2015. These chipsets include processors for Sony PlayStation 4 and the Microsoft Xbox One. It was also announced that the company will bring a new semi-custom chip in the second half of 2016.
New Ad-Campaign: Microsoft keeps pushing Windows 10
Meanwhile, Microsoft has also announced a new six-week Ad campaign to drive declining PC sales with chipset-manufacturer Intel and other device manufacturers. The AD says,”PC does what,” and highlights the efficiency, form-factor, and improved performance of the modern Windows 10 PC.
The campaign will initiate from October 19 in US and China, and will cover TV, print, and online mediums of advertising. It also supported by pcdoeswhat.com micro-site providing additional information to the consumers.
Source: Ars Technica