HomeWinBuzzer NewsForrester: 21 Percent Of Online Adults Use Wearables, Fitbit On Top

Forrester: 21 Percent Of Online Adults Use Wearables, Fitbit On Top


A recent survey from Forrester Research concludes that online adults show a high adoption rate of 21% driven by the smartphone boom. leads the market, followed by Nike Fuel Band and Watch.

According to the survey, tech-friendly Millennials are the strongest user group with with a 35% adoption rate. Market leader Fitbit dominates the market with 36% market share, based on cheap devices starting from $60.

The second position is shared between the and the Nike Fuel Band, both at 16% market share which is less than half of Fitbit´s share. Close on the third position comes Glass with 15%, a relatively high number, taking into consideration it often being called a fail in the media.

Forrester stresses the smartphone dependency of today's wearables. Julie Ask, vice president, principal analyst at Forrester explains how Smartphones have fueled wearable growth in two core ways.

“Mass adoption of smartphones made the components cheap.”


“Apps allowed for and created the engagement (e.g., gamification, competition, support, coaching) consumers need to meet their goals.”

The result is that fitness wearables have matured from a “fun to have” gadget for those tackling a new goal, to a category impacting the financials of entire industries.

For example, health payors and providers are starting to imagine the impact of more active members on the bottom line. We can expect to see sales of fitness wearables like Fitbit that target a broad audience grow for years to come.”

Regarding smartwatches Ask concludes that “Samsung, Pebble, LG and others quietly awaited Apple's launch in the spring of 2015”, and that “few companies outside of Apple can create consumer demand for a product they've never heard of or never knew they needed.”

With the Apple Watch being still new and expensive, Forrester expects “Apple to gain share with subsequent releases as the price goes down and brands figure out the best use cases for an on-wrist device.”

Source: Forrester Research


Last Updated on July 6, 2016 12:21 am CEST

Markus Kasanmascheff
Markus Kasanmascheff
Markus is the founder of WinBuzzer and has been playing with Windows and technology for more than 25 years. He is holding a Master´s degree in International Economics and previously worked as Lead Windows Expert for Softonic.com.

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